Google Opens Trial for Same-Day Delivery Service in San Francisco

Confirming rumors that it was to launch its own delivery service to rival Amazon, Google has begun testing its new “Shopping Express” service in the San Francisco Bay Area. Partnering with Target, Walgreens, Staples, American Eagle, and Toys”R”Us, as well as local coffee shops and independent stores, Google will offer early testers six months of free, unlimited same-day delivery.
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Google’s Shopping Express indexes the products available at participating retailers and makes them available to order via Google’s own website. Testers can then book a delivery slot and have their products delivered to them by one of Google’s delivery partners on the same day. There was news about Google Shopping Express earlier in the month, when it was reported that Google would seek to charge a $69 yearly subscription, $10 cheaper than Amazon Prime. Leading the project is Tom Fallows, Google’s e-commerce product manager, who is working to combine Google Wallet and Shopping with offerings from bricks-and-mortar retailers.

Why I’m Curious:  Amazon prime is one of the best inventions I’ve encountered in my daily life, so I’m excited to see how Google will step up to the plate with its innovation. Throughout the year we will begin to see a trend of how the big names, Facebook, Google and Amazon will fight for domination of the e-commerce space, and it is interesting to consider how financial service brands can leverage this changing purchase behavior with possible “Add to Earn” opportunities.

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