In order to generate buzz for the third season of “Game of Thrones,” HBO launched Join the Realm, a socially connected microsite that lets fans create their own coat of arms. The simple interface allows fans to pick their own sigil, house name, and motto, or will automatically generate one.
Why I’m Curious
Any tool that gives fans the means to generate creative UGC on behalf of a brand, or show, is a major win. HBO is also featuring their favorites on their site, and have attracted many stars to create their own. Rather than having to spend money on a sweepstakes prize to give people for engaging, the reward is the experience.