Volkswagon – The Search Engine Ad

A group of graduates of the Willem de Kooning Academy are taking Google’s Search Engine Optimization to a whole new level. They came up with Search Engine Advertising, which means that they are turning Google into a unique advertising medium. With the help of hardcore SEO-craftmanship it’s now possible to display a complete ad in the image search results.

“We’ve created this Search Engine Advertising campaign for Volkswagen during our third year in advertising, and we’re now talking with interesting parties to get this idea into production.”

Why I’m Curious:

We definitely do not always think of search as “cool” or “innovative” and this definitely opens up new ways of approaching what is often a not so exciting topic creatively.  its’ an interesting concept that would take some serious SEO skills to deliver, even just for an hour and likely only for a few people.

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