Why are you calling me?

Just because a number is saved in your phone, however, doesn’t mean you necessarily remember who that person is, or why they might be calling you.


A new startup called Thread attempts to correct that problem, replacing your existing Caller ID with a customized screen that shows you not only who is calling you, but also that person’s latest Twitter and Facebook posts, and your most recent text and emails with that person. When you answer a call that information is still visible, allowing you to reference an email, tweet, or post quickly while chatting.

Why I’m curious:

Every time someone’s phone rings they look at the screen, making those receiving calls a highly captive audience. Thread is the first app of its kind that leverages this untapped incoming call screen.  If they add additional networks such as LinkedIn or Evernote, I can see people use it for business purposes as well.


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