“Quantified Self” Emerges As Major Theme at SXSW

Last year, Nike unleashed their NikeFuel band–a metric for tracking physical activity–at a music hackathon at South by Southwest. This year the ability to track health measurements in real-time emerged as major theme across the event. There were more body-tracking metrics that could provide users with everything from blood pressure to perspiration rates, and provided more ways to collect and share their data.


Why I’m Curious:

These devices help the “out of sight, out of mind” issue, and it brings personal health accessibility right to the users hand. Being able to stay informed about personal health without having to go to the doctor’s office is not only convenient, but gives people the power to take control of their health on their terms and in a non-threatening environment. I think there is potential to add more measurements and combine it with the user’s health records that would live on a website for easy accessibility.


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