Navigating something can be difficult. Whether it’s a new town, car, or blender, a little extra information when you’re first getting acquainted can be useful. But unfortunately, we don’t always carry those around. But we do usually have a phone, which is where the PAR Works MARS app comes in.
The app, which was up for a SXSW 2013 Interactive Award, basically makes life easier by cutting down on the time needed to figure something out. It enables anyone to embed information about a place or product by taking a photo. Once the info is uploaded to the database, other users can take a photo to recognize the place or product and pull up the info using an Internet connection. (more at Digital Trends)
Why I’m Curious
MARS has a ton of potential to make it more convenient for consumers to access information or manuals, find out where to buy a product they like, or receive a discount at a store – just by snapping a picture. I think augmented reality service like MARS are definitely something we will be seeing more of in the future. But for now, the process seems a little clunky – will customers or companies manage uploading? Will the data only be accessible through the app? Can you save data once you access it (in case there’s no Internet connection)? In any case, I’m looking forward to seeing where application likes MARS are going.