Okay, Old Spice did it so it’s officially a trend. They recently introduced a new Director of Marketing, and it’s a wolfdog. With all of the trappings of your standard high caliber marketing director, tons of awards, a very nice printing calculator, and of course a Newton’s Cradle (what office is complete without one?).
Why I’m Curious
This is just another great example of brands leveraging all of their channels for a campaign and not being afraid to create new channels. I am always interested in the depth of a campaign like this. While it’s not particularly original (smells a lot like the MFCEO), it’s definitely deep and cross channel.