Wearable on the Rise.


Mobile technology changed everything – how we communicate, eat, sleep, exercise, relax, ignore our fellow human beings, etc, etc. Yet, on the horizon is a new category of technology that is poised to change everything again – Wearable.

Google Glass, Nike’s Fuel Band and Apple’s rumored iWatch are high profile products that are slowly changing the public’s perception of wearable computers from




Why I’m curious

As we put more and more gadgets on and in our bodies, when do we start to become too dependent on technology? On the flip side, as marketers, what types of new behaviors can we anticipate and start to build into our long term strategies?


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