Visualizing Viral

Microsoft unveils new tool, called ViralSearch, that allows users to visualize “viral” with an unprecedented level of granularity. The tool, which is currently unavailable to the public, works by breaking down individual story-sharing threads into a branching tree – More traditional “broadcast” style stories will appear funnel-like in form, with one centralized source sharing out to a network of direct followers, whereas those stories that are more viral will assume the form of a complex network of neurons with branches upon branches of shares.


Why I’m Curious?

Data visualizing technology like this is on its way to becoming widely available – Companies like Chartbeat are working on tools that render these visualizations in real-time. How will this impact how agencies approach content distribution? Will agencies/advertisers assume roles similar to publishers?…Promoting and shifting around pieces of content based on real-time viral performance metrics?

Advertisements

Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s