Taking advantage of the fact that most people have smartphones, but they become relatively useless underground without any phone or internet signal, the concept uses near field communication (NFC) to make print ads for New York Public Libraries more interactive. The ads would link to popular books, of which the user can download a 10 page sample. Once done with the free sample, a pop-up message connects to the nearest public library to see if the book is available to check out.
Why I’m Curious: These guys really may be onto something here. Perhaps something that not only enhances our daily commutes, but also solves the problem empty libraries and encourages reading along the way. I am curious to see how this concept would work if it were used by digital book sellers such as Amazon or Barnes & Noble. If NFC ads provided books samples while on the subway, and when consumers regain service the book is made immediately available for purchase.