Nars Pinterest Campaign

Nars launched a Pinterest campaign where they partnered with three relevant pinners to offer early and exclusive access to a new product collection.

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Why I’m Curious

Instead of asking their partners to guest-pin on the company boards, Nars is tapping into the potential of the extensive followers of these users in order to spread the word to a larger audience. Pinterest holds a lot of potential as a highly visual medium and I’m curious to see how this campaign unfolds, it’s success and how Pinterest campaigns will continue to evolve.

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