This billboard is so refreshing!

The University of Engineering and Technology in Lima Peru was set to open the application period for 2013 – they needed to call attention to the school and do something to make them stand out that demonstrated their commitment to innovation and advanced technology.  Lima receives slightly more than half an inch of rain per year, so potable water is critical.

UETC PArtnered with Mayo DraftFCB to create a billboard that condensed water from the humidity in the air, which averages around 98%.  Here’s how it works:

Why I’m Curious

I’m always interested in the convergence of advertising, advanced technology, and purpose.  In this case, the school demonstrated their ability to develop useful advanced technology that helps their community and also draws attention to their programs.


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