There’s nothing like the atmosphere at a live sporting event. The crowds, the players being within shouting distance, and the nachos are truly an ‘experience.’ (Making nachos at home doesn’t even come close).
Earlier this week, the home of the Brooklyn Nets released the Barclays Center app in an attempt to merge the best of the stadium experience with the technological benefits of watching the game from home.
The Barclays Center app, which is iOS and Android compatible, is a new event app that allows spectators to interact with live in-game footage and other arena features. The app, which connects through the arena’s public Wi-Fi and is powered by Cisco’s StadiumVision Mobile technology, provides fans the ability to access live, in-game video, the official television feed, a 30-second rewind feature for replays, and up to four different cameras – mixing TV angles and GoPros mounted around the arena.
Incredibly, the app also lets users order food from their seat, send messages for display on the scoreboard, check-in, and interact with other users. The StadiumVision Mobile technology provides a nearly seamless stream of action to your phone at only a two second delay. It does this by using a ‘multicast’ connection, which keeps the stream from being overloaded and slowing down by splitting the feed and then delivering it individual to each fan. This is great if you want to watch a replay, and is certainly no worse than if you were listening to the broadcast on a handheld radio – as some fans still do.
Now, even if you are waiting in line for beer, food, to use the restroom, or are otherwise distracted, fans can get a front-row view of the action. For fans in the nosebleeds, they can get a little taste of what the high-rollers experience in the floor seats. And for fans that enjoy stats, replays, and different camera angles, they can enjoy the best of both worlds right from their hard, plastic stadium seating.
Why I’m Curious: This type of experience could go well beyond the basketball stadium – concerts, plays, baseball games, etc., and I think it’s a great opportunity for brands to get got involved in enhancing that “in the moment” experience.