Nike launched the “Run Like Me” campaign that challenged ‘running artist’ Joseph Tame to run 10 meters for every Facebook like the campaign received. He then created art with the help of GPS by running in the shape of a shoe and spelled out phrases like “Just Do It” and “Run Like Me.”
To reflect Japan’s cultural flair, Joseph was outfitted in a crazy costume and a Nike+ unit, which he used to create artwork around the city of Tokyo. Over 30 days, he ran a total of 420 KM (261 miles) in a pair of Nike LunarGlide+ 4.
Why I’m Curious: This creative approach to a running challenge essentially communicates the key benefit of the shoe, which is that it enables consumers to run longer due to the cushioning design. I find this to be a highly innovative example that beautifully marries the product features with an artistic twist of technology.