The French luxury brand Hermès launched its new campaign ‘Vive Le Sport’ (long live sport). To help celebrating the sporting life, Hermès created an interactive website that features stop-motion videos where their accessories and homeware come to life and spend a day in the park.
The interactive site lets you click on different activities: you can watch pillows relaxing with pétanque balls, fancy ties acting as croquet hoops, shoes playing leap frog and their famous bags watching tableware play ping-pong. The videos are playful and light, and exude the essence of the brand as confident and quirky.
Why I’m Curious
I really like that despite Hermes being a luxury brand, they were able to create something fun, not stuffy yet still showcased product. I seems like there’s been a consistent trend for brands to start creating personalities that even have human-like qualities. I’m interested to see how much further this goes and hope to create ownable characteristics in social for our clients.