Girl Scouts go all out to help mobile users find cookies

A GPS-enabled Cookie Finder application and mobile payments are on offer from the Girls Scouts of the USA this year.

CF_girls scoutt_10-22-13

Why I am Curious

“There is an app for that”.

In this case, the app comes to solve a very specific challenge: “According to consumer surveys, the No. 1 reason cited for not purchasing Girl Scout Cookies is that potential consumers don’t encounter a Girl Scout during the local sales period,” (said Amanda Hamaker, manager of product sales at Girl Scouts, New York City). — The question is: Which approach makes more sense: a) a dedicated app (development, promotion, maintenance. etc.), or b) a partnership with a popular and heavily adopted location-based service (e.g. Google maps) during the local sales period?

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