This week, a film distribution company and digital agency used short video clips on Vine to tell a larger story. Oscilloscope Labs released their latest feature film, It’s a Disaster as a long series of six-second video clips. While UK digital agency CodeComputerLove, created an online comic called The Last Drop that play through panels of video with one click of the play button.
While the two releases are quite different, they’re both evidence of how the app can be used to engage audiences – not only because the technology is still new (and exciting), but also because Vine offers a new way to tell a story digitally.
Oscilloscope’s “Minister of Informative Updates” Bruce Farnsworth said “From the moment it launched just three short weeks ago, it was so clear to us that six-second loops of video, edited in-phone, and posted in real time was and will be the future of film distribution. While we still endeavor to release films via some other methods, we didn’t want to be left out in the cold and we are proud to be an early adopter of tomorrow, early.”
Why I’m Curious
Sometimes adopting a new platform as quickly as possible is the best way to get some pick up from the digital world. Oscilloscope released the trailer for It’s a Disaster on YouTube and the film will also go for a limited run in theaters…but that’s what every other film distributor does. Same goes for CodeComputerLove – they jumped on the opportunity to use Vine to tell a 42-second story and put it online.
I’m curious to see how future usage of Vine can change how we approach video content. The comic panel approach would be create for instructional content, product reveal or sharing clues. We already seen plenty of studies that tell us that shorter is better when it comes to engaging users with social video, so shifting gears toward an app like Vine might be the right solution.