Mobile phone technology company Qualcomm produced this charming stunt at a bus stop, in order to prove that using your phone can make your life a lot more exciting.
Why I’m curious:
This is a very interesting example of using offline channel to commute directly with individual customers and provide personal experience. One thing they are missing here is social sharability. How about installing a camera taking pics of those people when they were offered the ride and allowing them to share on Instagram?