Photoshop Video

Electronic duo, Tanlines, released a cool interactive video for new single, “Not the Same.” The video is presented as an in-browser experience that mimics the Photoshop interface…Click on each of the palettes to add/subtract instrumental tracks, performers, and backgrounds.

Why I’m Curious?

Beyond being generally fun to mess around with, it’s interesting to see how the band/agency presented the experience in a framework that’s likely to be familiar to the band’s fans (i.e. that of Photoshop). In this instance, I can see the approach eliciting a positive feeling of recognition amongst fans.

Stepping back, do we find this type of digital-to-digital skeuomorphic design compelling on a more general level (i.e. would you consider this approach for future projects)?

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