<— This is the ACT (Australian Capital Territory).
It’s a made up place (even by Australian standards) where our parliament, embassies, memorials and government departments all are. = It has the perception by Australians as being fairly stale, sterile and not worth a visit.
Somewhere where you are dragged as a school kid and subsequently have no real reason to ever return…
Which is why I am pretty impressed with the success of this tourism campaign.
The site aggregated all of the content and the campaign overall was a resounding success.
Why I’m curious?
1. It’s brave! (I’ve been to Canberra and would have shared the same prejudice and perception of most of the people there)
2. 99.99% positive – the social media courage paid off!
3. Loads of trending, PR and media coverage.
4. Best bit is the great content which still lives online…