Beer Dispensing Arcade Game

beercade-beer-arcade-barfighter1-625x418To drive awareness for Raleigh brewer Big Boss Brewing Company the company created Beercade: The Last Barfighter, a retro-style arcade game where players fight over a chance to get beer dispensed into their cup straight from the arcade machine. In place of coin dispensers, are drip trays, cup-holders and sensor that accept cups in place of quarters. The game is themed around the different varieties of beer and the best of three wins.

Why I’m Curious: From Nike to American Express, we’ve seen that many brands now have to play in the technology business. While this isn’t the most innovative piece of technology (it’s a flash-based game that’s very simple), the fact that the arcade box and game were created in-house shows that even a beer company can be invested in a technology that has nothing to do with its central product. Ultimately, intersecting your audience with a piece of entertainment is the best way to sell your product (even if you’re giving it away for free).

Advertisements

Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s