Is it Milk?

Did you know that you can’t milk a coconut?  Well, spend some time on The Science of Imitation Milk and you’ll learn that tidbit and more.  The site, created by the California Milk Processors Board, informs you about all of the strangely named ingredients that go into things like Almond Milk, Soy Milk, and Coconut Milk.

On average, users spent 8.4 minutes on the site, which in web terms is a lifetime.  The experience included a mechanism to interact with the video via your mobile device.

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Why I’m Curious

Client are always asking us to integrate video into thing and I think this is a clever and compelling way to create a video that includes a deep level of interaction.  The only thing I think that could make this even better would be to develop it using a platform other than Flash.

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