Brand in a Box

For $18K you can buy your very own, fully-baked brand…and do with it what you please. Details below (or here):


“Products are made in the factory, but brands are created in the mind.”
— Walter Landor

Hessian is an invader, an ode, a brand in waiting, a pitch to the market.

As a newborn idea, Hessian is aggressive and experimental. Its only conduit the working mind of designer Ben Pieratt, it fights for life by building meme-hooks through studies in contrasts, nostalgia, repetition and confusion. The Hessian could be a restaurant, a start-up, a clothing brand or more.

Like any great brand, Hessian is for sale. The current asking price is $18,000.

This sale includes :

  • Name
  • URL
  • Twitter account
  • Tumblr account
  • 20+ logo & other designs
  • 10+ t-shirt designs
  • 8 repeating patterns
  • 1 website theme
  • 1 app user interface theme
  • 5 app icons
  • Brand book w/ guiding principals
  • 30 hours custom design time (for transitioning the brand to buyer’s needs)

Why I’m Curious?

As the write-up suggests, can this brand really be used to sell anything? More generally, can brands and the underlying companies that they exist to serve be looked upon as separate, independent entities?


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