For $18K you can buy your very own, fully-baked brand…and do with it what you please. Details below (or here):
“Products are made in the factory, but brands are created in the mind.”
— Walter Landor
Hessian is an invader, an ode, a brand in waiting, a pitch to the market.
As a newborn idea, Hessian is aggressive and experimental. Its only conduit the working mind of designer Ben Pieratt, it fights for life by building meme-hooks through studies in contrasts, nostalgia, repetition and confusion. The Hessian could be a restaurant, a start-up, a clothing brand or more.
Like any great brand, Hessian is for sale. The current asking price is $18,000.
This sale includes :
- Twitter account
- Tumblr account
- 20+ logo & other designs
- 10+ t-shirt designs
- 8 repeating patterns
- 1 website theme
- 1 app user interface theme
- 5 app icons
- Brand book w/ guiding principals
- 30 hours custom design time (for transitioning the brand to buyer’s needs)
Why I’m Curious?
As the write-up suggests, can this brand really be used to sell anything? More generally, can brands and the underlying companies that they exist to serve be looked upon as separate, independent entities?