From All Things D:
Anyone familiar with Timehop knows that the service will send you a little notification each morning, letting you know that your trip back in time to view your old status updates and tweets is ready. With the new partnership, users will see a significant, newsy item from the past, and the contemporary story matched to that day. So, for example, you may see what the state of the Mars rover mission was six years ago, and a story about where the program is today.
“What Timehop is doing is trying to work with the long tail of content and resurface it,” USA Today social marketing director Mark Smith told me. “Here, USA Today is trying to do the same thing with news content, and the ability to bring back old, iconic headlines to people on a daily basis.”
It’s not always the “obvious” moment, either. While an item may have been a huge deal say, three years ago, perhaps the lasting news value of it was nil. “We’re looking for those small moments that turn into something bigger,” Smith said.
As Mike Issac writes, “As Timehop is still fairly under the radar of the mainstream, it’s a way for USA Today to toe the waters of what social affiliate marketing can do, without going “whole hog,” as it were. And the paper has proved experimental in the past, as one of the first major news publications to partner with social magazine Flipboard.”