Nike’s FuelBand and Nike+ running accessories are already among the most popular fitness trackers on the market, but the company is keenly aware the platform holds plenty of room for potential. To that end, Nike has opened the Nike+ API developer portal, giving developers access to both the API and user data (including type of activity, exercise duration, calories burned, and earned NikeFuel) to build new apps. Developers will also be made aware of the specific Nike+ device you’re using / wearing, and if said hardware offers GPS functionality they’ll receive that information as well.
The portal launch coincides with Nike’s upcoming accelerator program, the Nike+ Accelerator, which is being ‘powered’ by TechStars, and will host 10 companies for a three-month, immersive, mentor-driven startup accelerator. The focus is to allow companies to leverage the Nike+ platform, and NikeFuel, to build offerings that inspire and assist people to live more active, healthy lifestyles.
Why I’m Curious
Nike could have easily kept their market-leading Fuel metrics to themselves and continued to innovate in a closed system, dictating how people will measure their physical activity. The announcement of their accelerator program and the Nike+ developer portal not not only demonstrates a keen interest in fitness and technology, but a passion and appreciation for hacker/startup culture. I’m curious to see how a startup like Huddlers might use this technology to match their users sports activity with Fuel output, for example. By bringing in bright, new and creative minds, Nike (and the rest of us) are sure to see some game-changing apps on the back of this venture.