To promote Life of Pi in Paris, select viewers got more than just popcorn and a show… they were treated to a special experience (if you consider sitting in a swimming pool full of strangers for two hours a special experience).
On a similar note, the Truman Brewery on London’s Brick Lane was given the 8-bit treatment to promote Wreck-It Ralph. The Aden Hynes installation turned water pipes, birds, cars and more into 8-bit, pixelated pieces, literally bringing passer-bys into the world of the film.
Why I’m Curious
The film industry is getting more and more creative in creating real-world-driven buzz for their productions. Many brands curate experiences via their retail outlets but there are few and far between that truly represent the essence of the brand. I’m curious to see if more brands will start to mimic the film industry and create experiences that move beyond stunts and retail into the truly immersive.