Too Much to Manage: Social Media Butlers



Don’t you hate it when you’re planning to spend $47,000 for a four-night hotel stay in Washington, D.C., but you’re afraid you’ll be so busy with luxury that you’ll forget to live-tweet the experience.

To honor, somehow, the luxurious experience of being one of the roughly 750,000 people who’ll watch President Obama get sworn in for his second term, the hotel now offers a “Inaugural Town and Country” package.

That includes, in addition to a $5,000 gift certificate for clothes and a night in a different hotel, the exclusive services of a dedicated “social media butler.”

According to a Madison press release, digital marketer Victoria Devine will “chronicle your Inaugural experience so your friends and family can follow your adventures on Twitter, Facebook, Instagram and Pinterest.” It adds that she will “post on all of your accounts so you don’t have to fumble for your phone to catch that perfect Facebook profile picture!”

Devine told the Daily Dot that though she’s never butlered before, she does have experience live-tweeting conferences for previous clients.

Why I am Curious

The offering of this type of a service admits that the incessant need to document incredible, or not so incredible moments, has actually caused us to miss or become too distracted in the actual moments. However, social documentation has become such a part of our communications fabric that these types of services are offering to document and curate your experience for you so you can avoid the hassle while still contributing. I wonder how many different curators the Madison hotel will hire and if they are all required to get different types of shots and how much input the individual who hired the butler will have in the real time posts of the inauguration.



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