A $1 Billion Project To Remake The Disney World Experience, Using RFID

From Fast Company:

Disney’s MagicBands are RFID wristbands that are at the heart of a collection of services Disney is dubbing MyMagic+. It’s all part of an estimated $1 billion makeover for the parks, aimed at making the experience of being at Disney a bit more magical.

A family of four can put MagicBands on after registering for the cloud-based service, then instead of digging through cash or (the unmaxed) credit cards, they can use their wrists to enter the park, buy lunch, and even unlock their hotel room. A skeptic would point out that such an interaction will disassociate people with spending money, and that’s entirely true: Families will be able to enjoy Disney without the constant reminder that the magic comes at a price

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Why I’m Curious:

As Mark Wilson writes, “the cashflow aspect is only one aspect of Disney’s new service. When you begin to consider the potential of wearing a wireless ID around your wrist, all sorts of natural, customized interactions will become possible. Imagine a child meeting Mickey Mouse, and after sharing a warm hug, Mickey actually wishing them a happy birthday by name. There’s a digital handshake going on here, of course, but it’s totally imperceptible. All a child is left wondering is, “How did Mickey know me … and that it was my birthday?!?” Animatronics will see a similar personalization, so the otherwise obtuse talking robots can specifically acknowledge the people standing in front of them.” 

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