Seven Jeans started utilizing QR codes at their store in Seattle. Seven partnered with Hointer, a technology company that creates solutions men who don’t like shopping, to attempt to make shopping pain-free for men.
Customers walking into the store are greeted by a floor that contains only one pair of each model of jeans available. The jeans are tagged with a QR code that – when scanned using the store’s bespoke app – delivers a pair in the chosen size to a fitting room in the store and alerts the customer which room to go to. Once the jeans have been tried, customers can either send the jeans back into the system or swipe their card using a machine in each fitting room to make a purchase.
Why I’m Curious
QR codes just won’t go away. At times they are used for mundane things, but then something like this example, that solve a problem and enhances an experience is useful for consumers. But I’m curious as to whether they really are just here to stay, and we need to think of innovative and cool ways to use them, or the perception is already established and we need to move onto the next thing.