NikeFuel Missions is a new addition to the ever expanding universe of Nike+ products/experiences. With a Nike+ account and any one of several Nike+ devices, you can compete in a virtual race through a “world where cold has conquered everything.” Earn NikeFuel points through tracking your real-world running progress, and use them to advance through the game’s levels.
Why I’m Curious
It’s a testament to Nike’s will to innovate that an already successful and innovative platform only continues to grow deeper and richer. Nike could have very easily rested on Nike+’s early success…It’s inspiring to see them continue to think of new ways to grow and expand the platform.