Google: New Me

Google welcomes in 2013 with a new spot featuring the Google Play shenanigans of one very familiar furry friend, the Cookie Monster. Created by Mullen, the television ad promotes Google Play’s music, movie and book downloads and how they can help you achieve a New You. But beware: there are pitfalls along the way, like a certain Martha Stewart recipe book that ends up being our hero’s downfall.


Why Am I Curious?

In the last couple days, I – like every one else – have been ¬†bombarded with ads targeting people’s new year resolutions in the most routine and boring ways possible. I have seen countless commercials for the usual suspects: Weight loss products and programs and Financial institutions offering life insurance and saving products. However, I like how Google thought somewhat outside of the box and targeted new years resolutions – and the reality of new years resolutions – in a creative and playful way while showcasing the variety of services Google Play offers.

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