technology reduces buyer’s remorse of women

The DLabHook is a small device for stores that triggers product demonstration videos on a digital display when an item is taken off the rack. Currently being tested at women’s retailer TuTuanna, teamLab‘s device attaches to the end of a rack and uses sensors to detect when a customer picks up a product. Photos of a model wearing that particular item are then shown on the screen to help shoppers decide whether they want to buy it.

Why I’m curious:

Besides improving in-store shopping experience, this  also enables retailers to track how many times the items have been picked up, and therefore help inform store employees on how customers interact with products and making display decisions based on popularity.


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