IBM’s THINK campaign explores how progress is shaped through a common and systematic approach, and how it makes the world work better. To promote their new tablet app, IBM launched a THINK banner campaign where brain teasers drew an intelligent audience in and encouraged them to be creative in their problem solving. Upon puzzle completion, the ads drove to download the THINK App for free. See them all in action here.
Why I’m Curious
This is a great example of a brand who not only talks about being innovative, but is innovative (and invites / encourages people to be innovative, too). This banner campaign is a simple, yet effective, way to promote IBM’s new THINK app and illustrates the problem-solving nature of the campaign in a simplified way. The app itself is an IBM-curated window into their – and our – continued progress.