As a follow up to last year’s “THINK” Exhibit, IBM developed the THINK App: an exploration of human and technological progress focused on solving the world’s big and small problems. To promote the free app, IBM created brain-teasing banners that encourage intelligent audiences (visitors to the Times, The Guardian and the Post online) to problem solve using a variety of skills. This series of easy interactive puzzles lead you to download the THINK App for free after you’ve solved them.
Why I’m Curious: The app itself does a really nice job of merging history, technology and science, and hence appeals to kids and grown ups alike. What I appreciated about the banners is that they went beyond the usual mindless interactions that most units require. While other brands couldn’t get away with demanding too much of users from a banner, I do think IBM has earned the right to pique your curiosity.