Axe Creates a Split Screen 3D Video

To help create buzz for the Axe Young/Mature campaign, agency Ponce Buenos Aires created a 3D video that tells a different story depending on which eye you are viewing it through.


From PSFK,

While wearing 3D glasses, if you viewed the video through your right eye, you’d see the story of a ‘mature’ women. If you closed your right eye and opened your left, you’d see the ‘young’ version.

Why I’m Curious

I think this is a great way to get multiple messages across in one video, while still making it cohesive. Brands seem to struggle with what product to focus on in digital, especially when launching a new campaign, and this is a very creative and unique way to showcase multiple messages.

However, I can’t help but wonder how many people have 3D glasses sitting around where they could get the full effect of it.

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