To help create buzz for the Axe Young/Mature campaign, agency Ponce Buenos Aires created a 3D video that tells a different story depending on which eye you are viewing it through.
While wearing 3D glasses, if you viewed the video through your right eye, you’d see the story of a ‘mature’ women. If you closed your right eye and opened your left, you’d see the ‘young’ version.
Why I’m Curious
I think this is a great way to get multiple messages across in one video, while still making it cohesive. Brands seem to struggle with what product to focus on in digital, especially when launching a new campaign, and this is a very creative and unique way to showcase multiple messages.
However, I can’t help but wonder how many people have 3D glasses sitting around where they could get the full effect of it.