virtual test drive just got more fun

We’ve all seen a ton of different ‘Virtual Test Drive’ campaigns from around the world, but nothing quite competes with this one. For the launch of the new Hyundai i30 in South Afarica, they have created this Virtual Test Drive Game with the aim of while still having the virtual fun. The Virtual Test Drive game is played while sitting in a real car with in-window projections.

Why I’m curious:

I like that they used real cars to offer immersive consumer experience, while still successfully incorporated all the fun elements that social and technology has to offer.

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