The Devil Is In The Details

Stella Artois recently launched a Facebook application that allows you to send very customized holiday greeting cards to your friends.  From Ad Age:

Type in a friend’s name and their address, plus a message, and your loved one will receive a customized video of Ms. Eve — clad in gorgeous furs and stilettos — travelling to their home to deliver a Christmas greeting.

Screen Shot 2012-11-30 at 3.40.08 PM

Link to the video.

Why I’m Curious

So many brands have gone the obvious route when it comes to the Google Streetview custom video route, but this is the first time I’ve seen it done is such a film-like way.  I think this is one of the best executions I’ve seen yet of something that has almost become old hat.


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