Instagram + Google Street View = The Beat

The Beat is a new project from the Rutgers Social Media Information Lab that mashes up geo-located, hashtagged Instagram photos with the Google Street View locations from which they were taken.

The project brings the human aspect into the different locations on Google Street View. So instead of seeing the exteriors of a location through Google’s car camera technology, users can also see the human foreground in these images.

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Why I’m Curious

People are always looking for something more human to connect with, and this project provides the stories that people are looking for. Google Street Views can show the destinations, just like any travel brand can, but what’s important is to bring the story of the people who live and work in a location to life so that customers can relate to a brand through more than a pretty picture of a beach or city.

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