Another Shot at Monetizing Video has been around for a little over a year, first as a virtual environment for watching videos, then as a stylish, Pinterest-like social video destination. Now it’s launching Chill Direct. You can read more about that the evolution of Chill in TechCrunch: Chill Pivots – Again!!

Chill Direct is all about giving video producers a streamlined toolset to offer content up for paid distribution. Upload video and description, set a price, and Chill takes a cut. If all goes well, quality content will be discovered and bubble to the top to live alongside existing pro content.

Why I’m Curious

With good partners and backing – in both Silicon Valley and Los Angeles – does Chill have a chance to make this sort of discovery and distribution channel work where others have fallen short?


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