Don’t you hate the forced 11am hotel check-out? And even the 12pm ‘late’ check out? The Art Series Hotels in Australia (along with Naked Communications) is introducing the “The Overstay Checkout” which lets guests stay until someone else checks in. Guests have to call reception the morning of their departure to request an overstay and they’ll be told how much longer they can stay. This will occur during off-peak times between December 16-January 13.
Why I’m Curious: I love a rule breaker. This defies the norms of the category and gives guests a delightful surprise (while allowing hotels to give away unsold inventory). With more social integration, I think this initiative could help separate The Art Series from its competitors and allow them to grow advocacy for their brand.