The goal with Instagram badges is to help brands (and users) promote their official profiles with fans across the web. Because users can now follow profiles online, it might also drive social traffic.
Why I’m Curious:
Even before it was snapped up by Facebook, Instagram was popular with brands and celebs alike. Since the acquisition, “we’ve seen the Facebook team take a more focused look at how brands can use Instagram as part of a broader social strategy.” I wonder if this will help drive that sort of incorporation.