IKEA just announced their first interactive seasonal catalog. The 31-page catalog, Celebrate Brilliantly, is being introduced in time for Thanksgiving and can be read and watched on a section of their US site. The catalog focuses on inspiring people through fun and simple transformations you can make to your home during the holidays. You can also watch videos from the catalog pages, recommend to Facebook and Pin items on Pinterest, all with one click.
Why I’m Curious: IKEA has had an online version of their catalog for years – but it was basically a PDF. This is clearly a much more interesting way to shop and immerses people in your products (while also providing you data). And it’s just another example of the future (aka present) of shopping.