For each week of Movember, Google Australia is launching a new game that is controlled by a mustache. These face-tracking games are only available through Google Chrome. The project is a collaboration between M&C Saatchi’s digital agency Mark and digital production arm, MAKE Gamers.
Week one of the games series started with Lame Mo, which invited beginning moustache growers to strengthen their mo by lifting a barbell using their top lip.
Why I’m Curious
Google always comes up with interesting ways to bring people together, and I think this is a great example of that. A lot of people already participate in Movember, but these games are a way to give participants more fun through the experience and to raise awareness for a good cause.