Nike: Boca Juniors Seismograph

This is a pretty slick execution.  They assigned the vibrations in a soccer stadium in Buenos Aires to the richter scale.  By using a seismograph, Nike Boca tells the story of the love and passion of the rival fans by the strength of an Earthquake.

One ways is they could have gone farther is instead of just stopping at the earthquake reading, why not ties the reading to an application that controlled ambient lighting, displayed the reading on the big screen then fire off fireworks when a certain level was reached? Or possibly a free offer or discount for Nike Boca fans would be sent to peoples phones if they pre-registered their numbers…

Hoping, of course, the building wouldn’t collapse.



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