c/o David Geller
iPhone users in Brazil who also subscribe to a magazine called Capricho recently got an extra bonus in one issue. But it wasn’t a promo code for a free iTunes track or anything like that. No, it was a special printed cover that turned the rolled up magazine into a passive amplifying speaker for their phone. (more at Gizmodo)
Why I’m Curious
This ad has a little something for everyone:
- The magazine publisher not only gets ad revenue, but an original ad that brings attention to their publication. It shows off possibilities of things that print publications can do to integrate/stay relevant in a digital world.
- The consumer gets an ad that actually gives them something…in this case a working speaker dock.
- The advertiser gets an ad that will not only live in the pages of a magazine, but will continue to live on sitting on peoples’ desks. Their brand will be associated with a pleasurable experience (listening to music), which plays right into Coca-Cola’s brand message of “drink Coke…be happy”.