Old Navy creates a scannable coupon out of humans

After reaching the five million fan mark on Facebook, Old Navy decided to celebrate by giving all their fans a big deal. Agency CP+B brought hundreds of people together to create a 30% off coupon. An aerial shot of the 120ft x 60ft promotion features colorful props and a barcode made of 88 placards, which is readable by in-store scanners.

The human coupon, which can be downloaded here, is valid from 12th-14th October and should encourage a lot of Old Navy’s online fans to visit their stores. Check out the video below to see how the coupon was created:

Why I’m curious:

I liked the cute creative execution that makes the main message “thank you FB fans” stand out and the benefit “coupon giveaway” more memorable. However, as a fan who sees this video, they’d have to go back to the website to either email or print out the coupon to be able to redeem it in store. Not that quite seamless in my opinion.

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