Facebook has just introduced a new feature, dubbed “Collections”, that allows brands to add “Want” or “Collect” buttons to news feed posts about products. Users can then save and share products to a “Wishlist” as well as click through to buy the products offsite. Seven retail partners including Pottery Barn, Michael Kors and Victoria’s Secret are currently testing the feature.
Why I’m Curious: This is clearly Facebook’s response to platforms such as Pinterest and TheFancy where users are already curating their wants, inspirations and wish lists. Collections could also help brands make a bigger case for Facebook (i.e: spend more money there) by driving sales and traffic to their .com. While this is clearly the most relevant for product brands, I think it could also have interesting applications for service brands by allowing users to share a vision of retirement or a dream getaway with friends.