Print is dead.

Lexus introduced an interesting new way to make a static print advertisement more engaging.  Utilizing their new technology called CinePrint – that’s right, LEXUS came up with this idea – they’ve taken what is a totally serviceable typical print ad and made it come to life:

 

Why I’m curious:

It’s been an interesting couple of weeks in terms of integrating print and digital – the example from Entertainment Weekly is expensive and (in my opinion) obvious and uncreative.  This is the first time I am seeing a melding of print and digital where each piece can stand on its own, but when combined, creates a really interesting advertisement.

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