Print is dead.

Lexus introduced an interesting new way to make a static print advertisement more engaging.  Utilizing their new technology called CinePrint – that’s right, LEXUS came up with this idea – they’ve taken what is a totally serviceable typical print ad and made it come to life:


Why I’m curious:

It’s been an interesting couple of weeks in terms of integrating print and digital – the example from Entertainment Weekly is expensive and (in my opinion) obvious and uncreative.  This is the first time I am seeing a melding of print and digital where each piece can stand on its own, but when combined, creates a really interesting advertisement.


Share your thoughts.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s