Lexus introduced an interesting new way to make a static print advertisement more engaging. Utilizing their new technology called CinePrint – that’s right, LEXUS came up with this idea – they’ve taken what is a totally serviceable typical print ad and made it come to life:
Why I’m curious:
It’s been an interesting couple of weeks in terms of integrating print and digital – the example from Entertainment Weekly is expensive and (in my opinion) obvious and uncreative. This is the first time I am seeing a melding of print and digital where each piece can stand on its own, but when combined, creates a really interesting advertisement.