From Huffington Post
As our email spam filter proves, there are no shortage of PR stunts designed to promote video games. But this one might be on a different level.
To promote Resident Evil 6 – the latest in the series of zombie-monster horror shooters – Capcom has opened a butcher’s shop.
The shop is open in London’s Smithfield market Friday and Saturday until 6pm.
Why I’m curious:
Being that the installation is only in a small shop in London the campaign has already had a big reach hitting top blogging sites like Neatorama, Huffington Post, LaughinSquid and Geekologie, which shows how a big impact idea can work harder per dollar than a constant blast of mediocre messaging.
With Halloween coming up there are a lot of brands capitalizing on the timeliness of the Holiday and coming out with ghoulish ads, but this one is going to be hard to beat.