Human Is Now On the Menu in New London Butcher Shop

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– Jordan

From Huffington Post

As our email spam filter proves, there are no shortage of PR stunts designed to promote video games. But this one might be on a different level.

To promote Resident Evil 6 – the latest in the series of zombie-monster horror shooters – Capcom has opened a butcher’s shop.

Selling humans.

 

The butchers even has its own webpage and Twitter account, if you really have to look…

The shop is open in London’s Smithfield market Friday and Saturday until 6pm.

Why I’m curious:

Being that the installation is only in a small shop in London the campaign has already had a big reach hitting top blogging sites like NeatoramaHuffington Post, LaughinSquid and Geekologie, which shows how a big impact idea can work harder per dollar than a constant blast of mediocre messaging.

With Halloween coming up there are a lot of brands capitalizing on the timeliness of the Holiday and coming out with ghoulish ads, but this one is going to be hard to beat.

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