This week, Facebook hit one billion users and introduced its first commercial. The spot is Facebook’s first brand film and was created by Wieden + Kennedy Portland. Mark Zuckerberg also released a written statement to accompany the film:
“Celebrating a billion people is very special to me. It’s a moment to honor the people we serve.
For the first time in our history, we’ve made a brand video to express what our place is on this earth.
We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives. Facebook isn’t the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together.
Today, we honor this tradition.
We honor the humanity of the people we serve.
We honor the everyday things people have always made to bring us together:
Chairs, doorbells, airplanes, bridges, games. These are all things that connect us.
And now Facebook is a part of this tradition of things that connect us too.
I hope you enjoy this video as much as we do.
Thanks for helping connect a billion people.”
Why I’m Curious
It’s interesting to see the social media giant, Facebook, turn to using a traditional way of reaching out to the very people who use its platform. I’m curious to see how people would perceive the film and other than celebrating its billionth user, what the film can do to reach out and connect more people.